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IMMERSIVE JOURNALISM 01.1

PERCEPTION

Sound Design for 360° video

Immersive Journalism is a project by Post Neon and Studio Ward Goes

Immersive Journalism; A Design Perspective, is a research project initiated by Jim Brady (Post Neon) and Ward Goes (Studio Ward Goes). Through their research the designers investigate the increasing popularity of virtual reality within the news industry and the apparently imminent transition that virtual reality technologies bring about.

The new domain of ‘immersive journalism’ relies on experience rather than report. VR technologies are generally considered to immerse the audience in the news itself, making these experiences more engaging and emphatic. However, the use of virtual reality brings forward new questions with regard to objectivity and technology.


In three installations the designers speculate about the future applications of virtual reality technologies in journalism while asking the audience to think about news reporting in a drastically different way. While going beyond traditional media and accepted news formats, they propose a type of journalism that is theatrical, playful and performative.